Summer camp content strategy takes planning and intention. This resource is designed to help camps get a start in crafting engaging content that keeps families informed, excited, and connected throughout the year.
By aligning your email, social media, and video content with seasonal priorities, you can:
- Increase early registrations with strategic messaging
- Enhance engagement through engaging social media and video content
- Build trust by addressing safety, staff introductions, and FAQs
- Foster long-term loyalty with post-camp communication and community building
Beginning in Spring, each month in this guide is designed to focus on a key theme and objective, ensuring your email, social media, and video marketing strategy is impactful and well-timed.
Month-by-Month Summer Camp Content Strategy from Spring through Winter
Pre-Camp
March – Reinforce Safety & Security
Priority: Reassure families about your camp’s safety measures
Email Focus: Safety protocols, certifications, and testimonials from past campers
Social Media Ideas: “Meet the Nurse” post, behind-the-scenes look at emergency preparedness, parent Q&A sessions
Video Ideas: Tour of health facilities, interview with camp nurses, safety FAQ videos
April – Packing & Camp Prep
Priority: Help families prepare for a seamless camp experience
Email Focus: Packing checklists, organizational tips, and video guides
Social Media Ideas: “What’s in My Camp Bag?” posts from campers/staff, countdown graphics for camp start dates
Video Ideas: Packing tips video, “What NOT to Bring” fun skit, first-time camper survival guide
May – Meet the Staff
Summer Camp Content Strategy Priority: Build familiarity and trust with camp families
Email Focus: Staff introductions, personal stories, and virtual meet-and-greet opportunities
Social Media Ideas: “Staff Spotlight” posts, Instagram Stories featuring staff answering fun questions
Video Ideas: One-minute intro videos from counselors, montage of returning staff members sharing why they love camp
In Camp
June – Pre-Camp Orientation & FAQs
Priority: Answer common questions before camp begins
Email Focus: Orientation details, FAQs, and helpful camp resources
Social Media Ideas: Interactive Q&A sessions, “Camp Myth Busting” posts, polls on what campers are most excited about
Video Ideas: Virtual orientation walk-through, camper tips from alumni, “What to Expect at Camp” explainer video
July – Live Camp Updates & Highlights
Priority: Keep families engaged during camp
Email Focus: Weekly updates, camper stories, and event announcements
Social Media Ideas: Daily photo albums, “Camper of the Day” features, Instagram Story takeovers by staff
Video Ideas: Recap reels of the week’s activities, camper interviews about their favorite moments
August – Post-Camp Reflection & Feedback
Summer Camp Content Strategy Priority: Gather insights and wrap up the camp season
Email Focus: Post-camp surveys, memory-sharing, and gratitude messages
Social Media Ideas: “Favorite Camp Memory” posts, appreciation posts for staff and campers, engagement polls on next year’s themes
Video Ideas: Camp highlight reel, camper thank-you messages, testimonials about what camp meant to them
Post-Camp
September – Kickstart Next Year’s Registration
Priority: Generate excitement for the upcoming summer
Email Focus: Announce early bird registration, offer loyalty discounts, and share success stories
Social Media Ideas: Countdown to next year’s registration, “Why You Should Sign Up Early” posts, flashback videos
Video Ideas: “A Look Back at Summer” highlight reel, interviews with staff on what’s coming next year
October – Promote Seasonal Activities & Events
Priority: Keep engagement high with fall activities
Email Focus: Halloween events, fall festivals, and campfire night invitations
Social Media Ideas: “Spooky Campfire Stories” posts, costume contest promos, fall-themed scavenger hunts
Video Ideas: Campfire story readings, fall fest recap video, pumpkin carving contest time-lapse
November – Express Gratitude & Build Community
Priority: Strengthen relationships with camp families
Email Focus: Camper success stories, gratitude reflections, and charity initiatives
Social Media Ideas: “Thankful Thursday” posts, giving back campaigns, camper/staff appreciation postsVideo Ideas: Staff gratitude messages, camper reflections on what they’re thankful for, community outreach highlights
December – Winter Camp & Holiday Fun
Summer Camp Content Strategy Priority: Promote winter camp options and festive events
Email Focus: Winter camp programs, holiday-themed activities, and winter safety tips
Social Media Ideas: “12 Days of Camp” countdown, winter holiday-themed engagement posts, throwback to summer
Video Ideas: Holiday greetings from staff, sneak peek into winter camp activities, festive DIY crafts for campers
January – Drive Early Registrations
Priority: Encourage sign-ups with exclusive incentives
Email Focus: Early bird discounts, parent testimonials, and registration benefits
Social Media Ideas: Countdown posts, alumni spotlights, “Why Camp?” testimonials from past campers
Video Ideas: Short testimonial videos from families who registered early, behind-the-scenes footage of camp prep
February – Showcase Activities & Programs
Priority: Build excitement for the camp experience
Email Focus: Feature camp activities, sneak peeks, and specialized programs
Social Media Ideas: Weekly feature posts on different activities, “Would You Rather?” polls about favorite camp activities
Video Ideas: Quick video demos of popular activities, staff Q&A sessions about programming
Bring Summer Camp Content Strategy All Together
A strong summer camp content strategy doesn’t just fill inboxes and social feeds—it builds relationships, trust, and excitement. By planning ahead and aligning your emails, social media, and video content with key moments throughout the year, you’re creating an experience that keeps families engaged long before and long after camp ends.
Whether you’re boosting registrations, sharing the magic of camp in real time, or reflecting on an unforgettable season, every message you send shapes how families and campers connect with your program. Keep it thoughtful, keep it engaging, and most importantly—keep it fun!
With a well-planned approach, your camp’s voice will be one that families look forward to hearing all year long.