Before they used Campanion, Woodmont’s team collected all camper forms as a single PDF and then separated each individual form. Campanion’s mobile scanner eliminates this time-consuming task. “It saves time because they’re uploading the right forms individually, and we don’t have to do any technical work for them.”

To encourage parents to use the app, they include instructions for downloading the app on each form they send out for completion. Leading up to summer 2022, their first year using the app, they finally saw a decrease in forms that came in via fax and mail.

Woodmont’s parents who are active on social media, frequently download and share images. They tag their kids in stories, reels, and photos and post them on Instagram and Facebook.

Because Woodmont watermarks all of their photos with their logo before they upload them to Campanion, this acts as free promotion. “When they post their pictures of kids at camp being happy with our logo on them, it’s a great marketing tool.”

Woodmont has frequent dress-up and theme days, and they use photos, Microposts, and push notifications daily to remind parents about these events. They also believe there’s a huge benefit to sharing daily activity photos, even when campers go home each afternoon.

“Kids aren’t always talkative and they don’t always remember the day’s events. Getting those pictures can spark a conversation for kids who aren’t as open or for parents looking for more conversation. It gives families a starting point.”