Case Study: Woodmont Day Camp

Before, During, and After:
Campanion Meets Day Camps’ Needs

Woodmont is a traditional day camp located in New City, New York, that serves between 450-500 campers per week. Campers attend for three to eight weeks and participate in swimming, adventure, athletics, and arts.

Woodmont utilizes Campanion as a daily communication tool and leverages its forms feature in the off-season to lighten the administrative load while simplifying the submission process for parents.

A hand holding a phone and using it as a mobile scanner for a health form

Before they used Campanion, Woodmont’s team collected all camper forms as a single PDF and then separated each individual form. Campanion’s mobile scanner eliminates this time-consuming task. “It saves time because they’re uploading the right forms individually, and we don’t have to do any technical work for them.”

To encourage parents to use the app, they include instructions for downloading the app on each form they send out for completion. Leading up to summer 2022, their first year using the app, they finally saw a decrease in forms that came in via fax and mail.

Woodmont’s parents who are active on social media, frequently download and share images. They tag their kids in stories, reels, and photos and post them on Instagram and Facebook.

Because Woodmont watermarks all of their photos with their logo before they upload them to Campanion, this acts as free promotion. “When they post their pictures of kids at camp being happy with our logo on them, it’s a great marketing tool.”

Woodmont has frequent dress-up and theme days, and they use photos, Microposts, and push notifications daily to remind parents about these events. They also believe there’s a huge benefit to sharing daily activity photos, even when campers go home each afternoon.

“Kids aren’t always talkative and they don’t always remember the day’s events. Getting those pictures can spark a conversation for kids who aren’t as open or for parents looking for more conversation. It gives families a starting point.”

Better Days at Day Camps

Family Time Clock
In 2022, Woodmont Day Camp parents uploaded more than 1,000 forms via the mobile form scanner, offsetting hours of manual work.
To Your Health
Parents’ use of Campanion means that medical forms come in earlier, and the medical staff is able to review them with more lead time.
Staff Hours Saved
The ease of using the web-based photo uploader means that the media team is out at 4:30 every day. “It cuts off a half hour to 45 minutes of their working day, and makes their jobs much easier.”
All About the Tech
Parents get to experience camp through what Woodmont shares via Campanion. It really steps up engagement.
kids in hammock by a waterfall
Campanion makes the form submission process easier for Woodmont parents, which means more forms come in on time. They no longer have to go back and forth in the pre-summer months, and the feedback has been very positive.

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