Summer Camp Content Video Series

5 Content Ideas for Summer Camp Directors: Attracting New Families for Attendance

Are you a summer camp director looking for new ways to attract families to your camp? With so many options out there, it can be challenging to stand out and get your message in front of the right people. That’s why we’ve put together a list of five content ideas that can help you reach your target audience and bring in new customers.

  1. Create a “Day in the Life” video series: One of the best ways to give potential customers a glimpse of what it’s like to attend your camp is to show them. Create a series of videos that showcase a typical day at your camp, including activities, meals, and testimonials from current campers and their families. Share the videos on social media and your website to give potential customers a sense of what they can expect if they choose your camp.
  2. Partner with local schools and youth organizations: Many families first hear about summer camps through word of mouth, so why not tap into the networks of local schools and youth organizations? Host informational sessions and open houses for families interested in your camp. This can give you an opportunity to connect with potential customers in person and answer any questions they may have. Additionally, you can offer special discounts or incentives for families who sign up through a school or organization. 
  1. Develop a referral program: Another great way to tap into the networks of your existing customers is to create a referral program. Reward current families for bringing in new families to your camp. This can be done through discounts, vouchers, or other incentives, and it can help you reach new families that are likely to be interested in your camp.
  1. Create a blog or newsletter: A blog or newsletter is a great way to keep your target audience engaged and informed about your camp. Use it to share information about the activities you offer, the qualifications of your staff, and any special programs or events you have planned. Additionally, you can use your blog or newsletter to share tips and advice for parents on how to prepare their children for camp and what to pack.
  2. Social media campaign: Finally, don’t underestimate the power of social media when it comes to reaching new customers. Create a social media campaign that highlights specific themes or aspects of your camp, such as adventure, friendship, or learning. Use eye-catching images and videos to showcase the fun and excitement of your camp and encourage families to sign up. Additionally, you can use social media to run contests or giveaways that can help increase engagement and reach a wider audience.

By implementing these content ideas, you can effectively reach new customers and increase attendance at your summer camp. Remember to be consistent and engage with your audience through comments, likes, and shares. Furthermore, it’s important to make sure your website is up to date, user-friendly, and easy to navigate, as well as to have a clear call to action on all your marketing materials, so it’s easy for potential customers to get in touch or sign up for your camp.

Marketing your summer camp can be a daunting task, but by focusing on creating valuable and engaging content, you can connect with potential customers, showcase your unique selling points, and ultimately drive more enrollment. Remember to keep your target audience in mind, and to be consistent and persistent in your efforts. With a solid content strategy in place, you’ll be well on your way to reaching new customers and filling your camp to capacity.