Summer camp isn’t just a season—it’s a year-round community. So, you need to focus on year-round summer camp engagement. While kids may only be at camp in the summer, the connection between families and camp doesn’t have to pause when the leaves start to fall or the snow settles. Fall, winter, and spring offer prime opportunities for summer camps to nurture that bond, keep memories fresh, and build excitement for the upcoming season. A well-crafted email newsletter makes this easy, reaching families with timely updates, fun reminders, and sneak peeks that build anticipation.
Here, we’ll share eight newsletter topics to help your camp stay top of mind in the off-season. From highlighting camp memories to offering early registration perks, these ideas create value for families and keep them looking forward to next summer. Plus, scroll down to find creative name ideas for your newsletter!
1. Remind Families of Registration Deadlines
Subject: Don’t Miss Out—Register for Camp Early!
Keeping families informed about registration deadlines doesn’t just drive enrollment; it ensures they have plenty of time to plan. An email reminder, especially when paired with any early registration perks, builds urgency and makes it easy for them to act quickly. Use friendly language that sparks excitement for the new season.
Email Text:
Hello!
Summer camp registration is open! To secure a spot for your child and take advantage of early bird perks, make sure to register by [Deadline Date]. We’re excited to bring back favorite activities and launch some new adventures that will make this summer unforgettable.
Ready to dive in? Register today and join the countdown to another incredible camp season!
2. Share Camp Photos and Videos from Last Summer
Subject: Relive the Memories—Last Summer’s Highlights
A great way to keep campers excited all year is by sharing snapshots and video moments from the last season. Families love reliving those moments, and it also reminds them of the fun awaiting next year. Include a mix of activities, group shots, and special events that capture the camp spirit.
Email Text:
Hello,
Remember those amazing summer days? Check out some of the best memories from last year’s camp, and see if you can spot a few familiar faces! We’re already looking forward to creating even more incredible moments this year.
Let’s make some new memories together—registration is open!
3. Showcase New and Exciting Activities for Year-Round Summer Camp Engagement
Subject: Get Ready for New Adventures at Camp!
To keep things fresh, let families know about new programs or updates planned for the next summer. Whether it’s a new ropes course, a culinary program, or an art studio, showcasing new activities creates buzz and gives families something to look forward to.
Email Text:
We’re thrilled to announce some new additions to our summer lineup! From [Activity #1] to [Activity #2], we’ve designed exciting new experiences to make next summer even better. These additions, along with all-time camp favorites, will ensure everyone finds something they love.
Check out all the details on our website!
4. Share Testimonials from Other Camp Families
Subject: See What Other Families Are Saying About Camp
Testimonials from other families build trust and give potential campers an authentic glimpse of the camp experience. Gather quotes from a mix of parents and campers to showcase different perspectives, and let them tell the story in their own words. This is a simple and effective approach to year-round summer camp engagement.
Email Text:
Choosing the right summer camp is a big decision, and we want you to feel confident in choosing us! Take a look at what other families have to say about their camp experiences. From lifelong friendships to new skills and memories that last a lifetime, see why our camp community can’t wait to come back each year.
Read more and join the family!
5. Introduce the Camp Staff
Subject: Meet the Team Bringing Camp Magic to Life!
Highlighting camp staff gives parents peace of mind and gets campers excited to see familiar faces. Brief introductions with staff photos, fun facts, and personal notes help build a connection even before campers arrive.
Email Text:
We’re so lucky to have an incredible team who bring our camp to life each summer! Meet a few of the amazing staff members who’ll be leading activities, sharing laughs, and ensuring every camper has a safe, fun experience.
Read more about our team and get excited to see them in action next summer!
6. Give a Virtual Tour of Camp Facilities
Subject: Take a Peek Inside Our Camp Facilities!
Families love to know where their children will spend their days, so offering a “behind-the-scenes” look at your camp facilities can ease any worries and build excitement. Include photos or videos of the cabins, dining hall, and favorite hangout spots around camp.
Email Text:
Curious to see where all the camp magic happens? We’ve put together a virtual tour of our facilities so you can get a feel for what life at camp looks like. From cozy cabins to our bustling dining hall, everything is designed with camper comfort and fun in mind.
Get a sneak peek of camp life today!
7. Share Tips for Preparing for Camp
Subject: Tips for a Great Summer Camp Experience!
Prepare families for camp by offering practical advice on what to pack, what campers should expect, and how to mentally prepare for their camp adventure. This shows you’re thinking ahead and making sure everyone feels ready for an amazing time.
Email Text:
Hello [Name],
With summer camp around the corner, we’ve put together a checklist to help you and [Child’s Name] prepare! From essentials to pack to tips for a smooth transition, we’ve got everything you need to get set for camp.
Get ready for a fantastic summer with our preparation guide!
8. Year-Round Summer Camp Engagement with a Feedback Surv
Subject: We Want to Hear From You—Tell Us About Your Camp Experience
Feedback helps you continually improve and lets families know you care about their experience. A brief survey can provide insights into what works and what could be enhanced, shaping a better experience each year.
Email Text:
Your feedback matters to us! Please take a moment to share your thoughts about camp. This helps us create a better experience for your family and for all our campers.
Thank you for being part of our camp family—we can’t wait to hear from you!
Fun Newsletter Name Ideas to Add Personality
When it comes to your camp newsletter, a catchy name can make a difference! Here are some ideas to give your emails a unique identity and aid with year-round summer camp engagement.
- Campfire Chats
- Campside Chronicles
- Trailblazer Times
- Nature’s Notebook
- Adventure Alerts
- Camp Connection
- Campers’ Corner
- Backpack Bulletin
- Summertime Stories
- Cabin Confidential
By keeping families connected to your camp during the off-season, you’ll foster a sense of community, drive early registrations, and build excitement for the summer ahead. Try out these topics, personalize them to fit your camp’s style, and watch your camp community grow stronger each year!