Case Study: Camp Wenonah

Stronger Systems Together:
A Muskoka Overnight Camp Aligns with Campminder

Located in Bracebridge, Ontario, Camp Wenonah is a long-running camp with a strong leadership team and a complex operational rhythm. As the camp prepared for future seasons, both ownership and administration recognized that their existing camp management software was no longer supporting the clarity and confidence they wanted across the organization.

Jeff Bradshaw, Wenonah’s Founder/Owner, approached the decision from a big-picture perspective, while Director of Administration Sarah “Sojo” MacPherson was deeply involved in the realities of implementation and daily process. “As the owner, you want to feel confident that the systems you’re using are actually supporting the camp and not creating more work behind the scenes.”


For Jeff, the priority was visibility and trust. He wanted a system built specifically for camps, one that could support decision-making without requiring constant interpretation or manual work. For Sarah, the focus was on people and process. She knew that switching software would affect staff across the organization and that success would depend heavily on the support and partnership offered during the transition.

“Changing software is a big deal. It’s not just the system. It’s how your staff interact with it every day.” Campminder emerged as a solution that could meet both perspectives: offering leadership clarity while supporting administrators through a structured and supported transition.

Once the decision was made, Sarah worked closely with the Campminder team to manage the transition. From onboarding to configuration, the process emphasized communication, responsiveness, and collaboration.

“The Campminder team was really great to work with. Any time we had a question, they were there, and it never felt like we were figuring it out on our own.” This level of support helped reduce uncertainty and made the transition feel manageable rather than disruptive.

With Campminder in place, administrative workflows became clearer and more predictable. Staff were able to focus on their responsibilities without spending unnecessary time navigating systems or workarounds. From an ownership perspective, having centralized information and clearer visibility into camp operations brought a renewed sense of confidence. “It gives you peace of mind knowing the system is doing what it’s supposed to do, especially during busy times.”

Both Jeff and Sarah see Campminder as more than a short-term improvement. With a strong operational foundation in place, they’re excited about what the system enables moving forward. “Having the right platform in place lets us focus on where we want to go next, instead of worrying about whether the system can keep up.”

The System They’ve Needed

Clearer Leadership Visibility
Centralized information and reporting support greater confidence in daily operations and long-term planning.
A Supported Software Transition
Hands-on guidance and responsive support helped make the change manageable for administrators and staff.
More Confident Day-to-Day Operations
Clearer workflows allow staff to focus on camp, not systems.
Excitement for the Future
With Campminder in place, leadership and staff feel better positioned to grow and improve.
Switching to Campminder gave Camp Wenonah something that’s hard to measure but easy to feel: confidence. Staff spend less time navigating systems and more time focused on running camp. Operations feel clearer, more reliable, and better aligned with the rhythm of the season.

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