What does your camp pin for inspiration? Fun outdoor activities to try with campers? Photos you share on your website? Or say it ain’t so… maybe your summer camp isn’t on Pinterest???
The truth is: Pinterest might not be your go-to social media marketing channel. But compared to Facebook or Twitter, or Instagram, Pinterest offers novel ways to connect with campers and camp families.
You can excite them about your camp – with camp tour photo boards. Share some inspiring quotes. Pin resources related to your areas of expertise. You can… well, you get the idea.
So how can you turn your dormant Pinterest page into an awareness- and loyalty-building marketing tool. Start with our original list of camps to follow on Pinterest. And here are 10 more that use the pinning platform to engage, inspire and excite their audiences.
Camp Barnabas – Purdy, MO
Camp Barnabas creates summers full of excitement, adventure, and ministry for campers with special needs and chronic illnesses. The camp, located in central Missouri, offers a full list of individualized activities – from canoeing to team sports, to creative arts. Take a peek at Camp Barnabas’ Pinterest page for: Counselor costume ideas, new theme day inspiration, and fun camp games.
Camp Starlight – Starlight, PA
Tucked away in Pennsylvania’s Endless Mountains, Camp Starlight’s 385-acre campus offers the ultimate in serenity, nature, and fun. The camp – which was founded in 1947 – is known for its varied programming – including outdoor adventure, water sports, and team sports – as well as its glorious lakefront property. Follow Starlight for using Pinterest for camp tours, campfire activities, and ideas for setting up a Pinterest packing list.
Centauri Arts Camp – Ontario, Canada
Centauri Arts Camp is one of Canada’s top performing and creative arts camps. Located about an hour east of Niagara Falls, the camp provides top-notch arts programs; there are more than 40 of them, including Acting, TV production, Design, Creative Writing and even Stage Combat. On Centauri Arts’ Pinterest, you’ll find great ideas for engaging and inspiring young artists, as well as lists of arts activities to try at camp.
Camp Wildwood – Bridgton, ME
Camp Wildwood offers a summer surrounded by Maine’s stunning natural landscapes and tons and tons of camp fun. Since 1953, Wildwood has called Bridgton home, and the camp provides a rich activity array of team and individual sports, creative and educational programs. Follow Wildwood on Pinterest for ideas for marketing camp rentals (like weddings) and showcasing camper experiences.
Camp Skylemar – Naples, ME
Recognized for its top-quality facilities, surrounded by Maine’s tranquil beauty, Camp Skylemar serves boys 7-15, offering a high-impact adventure and sports program. Check out Skylemar on Pinterest for Cool ways to showcase waterfront photos, boards full of fun adventure activities, and ideas for reusing archival photos.
Camp Cedarbrook – Corinth, NY
Nestled in the Adirondacks of New York, Camp Cedarbrook offers a supportive summer space for girls to collaborate, build self-confidence, and try new adventures. The camp offers a full range of traditional camp experiences – like kayaking, crafts, and outdoor skills – as well as Christian programming. Camp Cedarbrook’s Pinterest page is a great source for Ideas for repurposing camp photos, fun lists of camp activities to try, and much more.
Camp Towanda – Honesdale, PA
Located just 2.5 hours from New York City, Camp Towanda has been serving campers each summer since 1942. The camp – a traditional co-ed summer camp – offers a full complement of summertime activities – from water skiing and lacrosse to more contemporary offerings like graphic design and culinary arts. Follow Towanda on Pinterest for Camp food recipes, outdoor education ideas, and cool ideas for sharing camper photos.
Camp Fitch YMCA – North Springfield, PA
Camp Fitch hugs the Pennsylvania-Ohio border on the shores of Lake Erie. The camp’s ideal lakeside location offers the perfect spot for kids aged 6-16 to play, explore and develop independence. Camp Fitch’s Pinterest is a great place to find resources and inspiration to share with fellow camp professionals.
Camp Weequahic – Lakewood, PA
Camp Weequahic – located in northeastern Pennsylvania – has built a reputation for its laid-back experience and scenic environs near the Delaware River. At Weequahic, campers can partake in a variety of traditional camp activities (think archery and sailing), as well as contemporary offerings like robotics and fashion design. On Pinterest, Weequahic uses the site to promote camp spirit and share alumni photos. Follow for some creative marketing ideas.
Rockbrook Camp for Girls – Brevard, NC
Rockbrook Camp offers girls 6 to 16 the adventure of a lifetime. Each summer, Rockbrook campers spend June, July and August whitewater rafting, horseback riding and rock climbing in North Carolina’s beautiful backcountry. The camp’s mission: Empower young girls to challenge themselves with new experiences. On Pinterest: You’ll find tons of inspiration, including campfire recipes and ideas, theme day inspiration and activity boards.
On Your Mark, Get Set, Pinnnnnnnn!
There you have it: Now you’ve got tons of inspiration to transform your camp’s Pinterest page into a powerful marketing tool.
And another great benefit: You can organize all those great camping resources you find online. Now that’s a win-win!
Want more camp marketing and business tips? Or just some entertaining posts only camp pros will truly appreciate? Follow the CampMinder blog for regular updates, insights and tons of great resources!