How does your summer camp use Twitter for marketing? A post here and there, or a few pictures… Maybe, you’re not really quite sure how to use Twitter effectively.
Don’t sweat it!
There’s plenty of inspiration out there that can help you up your Twitter game. Take these 10 summer camps. They nail Twitter marketing right on the head, with inspirational multimedia posts, must-watch videos, and vibrant photos.
So follow these camps to see how they’re doing it, and then apply what you learn to engage your followers more effectively.
1. Gold Arrow Camp (Huntington Lake, CA)
What will you find at Gold Arrow Camp? Oh just, a beautiful lakefront camp that offers a long list of fun and adventure. Gold Arrow campers can take part in wakeboarding, rock climbing, and horseback riding – to name a few – in California’s gorgeous backcountry. Follow Gold Arrow on Twitter for ideas for marketing registration, as well as inspirational camp quotes that will make you feel warm and fuzzy.
2. Point O’Pines (Brant Lake, NY)
Tucked in the Adirondack Mountains, Point O’Pines has been hosting campers on picturesque Brant Lake since 1957. The camp offers tons of fun and exciting activities – including sailing, its very own golf course, and a ceramics studio. On Twitter, Point O’Pines serves up action-packed activities photos that are the epitome of summer camp – great inspiration for next summer’s photographers.
3. Camp Cobbossee (Lake Cobbosseecontee, ME)
Maine’s Camp Cobbossee is one of the region’s top sports camps for boys – not to mention, the camp is tucked away on a gorgeous wooded plot. Offering a rich array of team and individual sports programming – the camp knows how to keep the fun rolling all summer long. Check them out on Twitter for ideas for fun camp videos!
4. Camp Walt Whitman (Piermont, NH)
In New Hampshire’s White Mountains, you’ll find Camp Walt Whitman, a camp that offers the quintessential New England summer camp experience. Campers get the full experience: Gorgeous natural surroundings, a beautiful waterfront and a wide range of activities – from wakeboarding to woodworking, ceramics, and a 4+ story ropes course. Follow Camp Walt for great marketing and photo ideas, and as well as ideas for sharing fun and interesting camp- and nature-related resources.
5. Camp Carl (Ravenna, OH)
Camp Carl is one of Ohio’s top Christian camps, and here you’ll find a whole lot of classic fun: ziplining, guitar lessons, paintball, and much, much more. On Twitter, Camp Carl serves up a buffet of marketing inspiration. From registration countdowns to staff and weekend updates, you’ll find plenty of ideas for engaging your audience in every season.
6. Trackers Earth Camp (Portland, OR & Bay Area, CA)
This relatively new camp – launched in 2004 – offers Portland and Bay Area youth an opportunity to really experience the Great Outdoors. Trackers Earth overnight and day camps provide survival, DIY homesteading and wilderness camping experiences, as well as fishing, hiking, and even a Wizard’s Academy. Follow Trackers Earth on Twitter for cool programing photos and fun marketing ideas.
7. Cheley Camps (Estes Park, CO)
Cheley isn’t just a summer camp – it’s a wilderness summer camp. Since 1921, Cheley has been offering campers the complete experience in Colorado’s backcountry. Here, campers hike, fish and backpack their way through Estes Park’s beautiful backcountry. On Twitter, follow Cheley for inspirational camp photos, and ideas for marketing alumni events, holidays and open houses.
8. Camp Louise (Cascade, MD)
Nestled in the Catoctin Mountains, Camp Louise sits on 700 acres of wooded rolling hills. And the camp offers a long list of things to do, from multimedia production to a 500’ zipline and gardening on “The Farm.” On Twitter: You’ll find a lot of fun marketing ideas – from camp memes to GIFs and short camp videos.
9. Pali Adventures (Running Springs, CA)
At this Southern California camp, kiddos get a chance to live their wildest dreams. The camp’s programming is all about adventure: with programs like motorsports, LARPing, and “secret agent.” Follow Pali Adventures on Twitter for cool action-packed activity shots, videos, and cool marketing ideas.
10. Camp Laurel South (Casco, ME)
Campers have headed to Casco, ME since 1950 to attend Camp Laurel South. And the camp offers it all: A long list of aquatics activities on Crescent Lake, modern accommodations, and top-notch sports and arts facilities. Check them out on Twitter for fun ideas for updating your audience about camp construction, staff notices, and upcoming deadlines.
Alright… Back to Work
How about that for some inspiration? Twitter remains an invaluable tool for engaging your audience. Now, you have plenty of ideas for using it effectively.
Keep up to date with the CampMinder blog. We’ll be adding more Twitter, social media, and summer camp marketing tips in the coming weeks.