Are you a summer camp director looking for new ways to attract families to your camp? With so many options out there, it can be challenging to stand out and get your message in front of the right people.
Research & Resources
We've been in this beloved biz for a long time and we've learned a thing or two. Explore our insights, data, and stories. Together, we'll elevate the industry.
Tons of Activities to Engage Campers
Save this list of 27 activities to fill in your schedule and amp up the fun.
Everyone loves a theme! Here’s a few suggestions that campers are sure to get into.
Experts weigh in with creative activities and tips to help campers with ADHD have meaningful camp experiences.
One of the most significant challenges facing camp directors today is recruiting and hiring staff. These days, finding enough people to staff camp requires more than just knowing your ideal audience.
We’ve all seen them: jaw-dropping photos that make us stop and stare. These photos come in many compositions and kinds, and they’re not all stunning simply because a professional photographer took them.
The skills you need to take great summer camp videos are well within reach. You don’t need to be a professional videographer, and you don’t need to invest thousands of dollars in expensive equipment.
Right now, there are about 1.1 billion Instagram users worldwide. In fact, it’s growing faster than giants like Facebook, Twitter, and TikTok. Instagram’s users come from around the globe, span age groups and demographics, and have thousands of different interests.
Did you know that your average camp parent receives more than 120 business emails each day? This means that email marketing for summer camps is more than just write text, click send, and repeat.
If you’re in charge of your camp’s web presence, these summer camp website tips are designed to help you ensure that visitors aren’t having this experience.
Nothing’s worse than a camp photo album full of backs of heads and blurry faces. Make sure you’re capturing all of the fun and all of the happy faces with summer camp group activities that lead to awesome photos.
We’ve compiled a list of some tried and true, must-have equipment options (and some tips on how to get the most out of them) to get you geared up for recording those summer camp memories.
What’s the true meaning of summer camp? Is it learning skills – like building a fire or paddling a canoe? Is it making friends or taking college prep courses?
We’ve been calling all of our client camps and asking them what resources they need from us. One specific request that has emerged frequently in these calls is guidance on how to communicate with camp families and staff during the COVID-19 crisis.
Summer camp marketing is not a one-size-fits-all pursuit. In fact, the process of marketing for different summer camp audiences requires your tactics to be as varied and diverse as your supporters.