

November 12, 2022
Use TikTok for Camp Staff Recruitment
One of the most significant challenges facing camp directors today is recruiting and hiring staff.…

March 17, 2022
How to Take Great Summer Camp Videos
The skills you need to take great summer camp videos are well within reach. You…

September 20, 2021
How To Use Instagram For Your Summer Camp
Right now, there are about 1.1 billion Instagram users worldwide. In fact, it’s growing faster…

September 10, 2021
Email Marketing for Summer Camps: Three Strategies to Drive Better Results
Did you know that your average camp parent receives more than 120 business emails each…

October 1, 2020
Best Summer Camp Group Activities for Photos
Nothing’s worse than a camp photo album full of backs of heads and blurry faces.…

September 29, 2020
Must-Have Gear for Summer Camp Photos and Videos
If you want to engage parents and give them a true glimpse into the fun…

September 29, 2020
What’s the Story you Want to Tell Through Summer Camp Marketing?
What’s the true meaning of summer camp? Is it learning skills - like building a…

May 7, 2019
How to Use Facebook for Your Summer Camp
Facebook: it’s the mother of all social networking sites. Used by a whopping 68% of…

April 12, 2019
Summer Camp Marketing Tips: How to Make Sure Your Camp Is #1
Marketing: it’s not a word people typically think of when they imagine summer camp. Summer…

April 11, 2019
Demystify Camp Marketing with these 12 Tips
With over 14,000 camps in the United States, tips to demystify camp marketing are important.…

July 5, 2018
10 More Must-Follow Camps on Instagram
Russian playwright Anton Chekhov once said this about storytelling: “Don’t tell me the moon is…

February 23, 2018
10 Summer Camp Instagram Accounts You Should Be Following
Ready for a bit of summer camp inspiration? We'll get right to it in today's…

February 20, 2018
10 Summer Camp Twitter Accounts to Follow for Marketing Inspiration
How does your summer camp use Twitter for marketing? A post here and there, or…

December 6, 2017
How to Gain Buy-In From Parents AND Kids to Fill Your Summer Camp
What’s your camp’s greatest selling point? Is it your awesome ropes course? Or your low…

October 31, 2017
How to Build Lasting Relationships with Your Staff and Campers
Camp spirit is like a campfire. When you’re living and breathing camp during the summer, the fire is roaring. Friendships blossom. Camp spirit flourishes. And S’mores. Get. Eaten. (more…)

September 15, 2017
10 Things You Can Learn From Your Camp Competitors
Do you ever get caught with your camp director “blinders” on? It can be easy…

September 15, 2017
18 Up-and-Comers to Watch in the Camp Industry
Although these 18 residential camps are relatively young (most wouldn’t even be old enough to drive!), they’ve quickly earned reputations as game-changers. These camp industry leaders can inspire you! (more…)

September 15, 2017
The 3 Greatest Reasons to Recruit Lifelong Camp Customers
Go ahead - we dare you: Ask a former camp customer about their summer camp…